4 .NO FOOD IS “BAD”
It doesn’t pay to refer to brownies as “bad” and kale as “good.” In a University of Toronto study, women who were deprived of chocolate for a week experienced more cravings and were more likely to eat more chocolate. A later 2010 study confirmed the results: If you tell yourself you can’t have chocolate and try not to think about chocolate, you obsess over…chocolate. And find yourself scarfing Snickers. It ties back to thinking you’re a dieting failure, which makes you feel guilty and overeat as a result. For a happier relationship with food, ditch “bad” from your vocabulary.